Biteline — Original American Pan Pizza since 1989
Our Concept & Positioning
What we stand for
- American-inspired pan pizza rooted in an original 1989 recipe.
- Fast-casual service with a focus on speed, convenience, and consistency.
- Family-owned craft, generous toppings, and a friendly, social vibe.
- Local favorite with the ambition to be the city’s best pan pizzas—expanding from Sundsvall to Umeå.
Who we serve
- Social groups and event-goers who want to gather and watch content together (Coaches Corner).
- Families and friends seeking satisfying comfort food.
- Lunch and evening guests who value quick service and hearty portions.
- Students and home diners who appreciate offers, loyalty rewards, and seamless online ordering.
Menu & Packaging
American-style pan pizzas
American-style pan pizzas
- 20+ varieties, including favorites like American Way, El Fuego, Kebab Delight, Kentucky, and Little Italy.
- Half ’n Half option available.
- Sizes: Small 23 cm (1 person), Medium 30 cm (1–2), Large 40 cm (2–4), and Family/“Special Family Size”.
- Gluten-free (thin, single portion) plus multiple vegetarian and vegan choices.
Build your own & add-ons
- Extra toppings to customize your pizza.
- Dip sauces: garlic, chili aioli, BBQ, cheese, ranch, jalapeño, chipotle.
- Dressings such as kebab sauce and Rhode Island.
- Sides including wedge potatoes and coleslaw.
Beyond pizza
- Fresh salads (e.g., Caesar with chicken or shrimp).
- Desserts and classic-flavor milkshakes.
- Chilled soft drinks.
How we present the menu
- Digital menus (web/app) and in-restaurant displays.
- Clear categories with A–Z pizza listings and filters such as “Hot”, “Vegetarian”, “Vegan”, and “Gluten-free”.
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Service & Experiences
Service options
Service options
- Dine-in at our Sundsvall and Umeå restaurants.
- Takeout and delivery in both cities.
- Catering (primarily from Sundsvall) for meetings and private occasions.
Lunch & specials
- Weekday pizza buffet with several varieties, plus rotating home-style dishes.
- Weekly special menus (e.g., salad, burger, wrap, vegan).
- Selected weekend hours with a pizza buffet.
Groups & events — Coaches Corner
- Private room in Sundsvall for up to 25 guests.
- Multiple screens and a dedicated sound system; suitable for watch parties, mini-presentations, and celebrations.
- Order from the regular menu or request a tailored menu for your group.
- Reservations are accepted via inquiry; table bookings for the dining room are available online.
Note: Offerings and availability may vary by location and time. Please check the local menu when ordering.
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